NYC-based, globally-minded creative leader shaping brand culture through compelling storytelling, impactful social strategy, intentional influencer + brand partnerships,
and elevated photo + video production.
below are a handful of recent campaigns I am proud to have worked on. please reach out to see more work.
DAGNE DOVER
Luggage Collection 2024
After 11 years in market and 3 years of product testing, the brand launched its first-ever rolling luggage, making a bold entrance into an entirely new category.
We built a full-scale campaign to mark the moment.
Casting
Location scouting
Photo + video producer
Top-down video director + set designer
Campaign development
Social media strategy
Influencer partnerships
DAGNE DOVER
SS25 Collection
For the SS25 launch, we brought the Dagne Dover Lakehouse to life. A campaign inspired by carefree summer days, summer romance, card games on a canoe, shoreline strolls, gentle breezes, crickets chirping. Seasonal launches are full brand takeovers, spanning email, site, social, and influencer.
Casting
Photo + video producer
Top-down video director + set designer
Social media strategy
Influencer partnerships
DAGNE DOVER
Mother’s Day 2025
For our Mother’s Day campaign, we developed a 3-part content series spotlighting NYC moms we admire. We entered their homes to capture authentic conversations about what makes their mornings meaningful, allowing us to go beyond product and connect emotionally with our audience.
Casting
Producer
Campaign development
Social media strategy
