NYC-based, globally-minded creative leader shaping brand culture through compelling storytelling, impactful social strategy, intentional influencer + brand partnerships,
and elevated photo + video production.
below are a handful of recent campaigns I am proud to have worked on. please reach out to see more work.
DAGNE DOVER
Luggage Collection 2024
After 11 years in market and 3 years of product testing, the brand launched its first-ever rolling luggage, making a bold entrance into an entirely new category.
We built a full-scale campaign to mark the moment.
Social media strategy
Influencer partnerships
Brand partnerships
Campaign development
Photo + video producer
Top-down video director + set designer
Location scouting
Casting
DAGNE DOVER
SS25 Collection
For the SS25 launch, we brought the Dagne Dover Lakehouse to life. A campaign inspired by carefree summer days, summer romance, card games on a canoe, shoreline strolls, gentle breezes, crickets chirping. Seasonal launches are full brand takeovers, spanning email, site, social, and influencer.
Social media strategy
Influencer partnerships
Brand partnerships
Campaign development
Photo + video producer
Top-down video director + set designer
Casting
DAGNE DOVER
Mother’s Day 2025
For our Mother’s Day campaign, we developed a 3-part content series spotlighting NYC moms we admire. We entered their homes to capture authentic conversations about what makes their mornings meaningful, allowing us to go beyond product and connect emotionally with our audience.
Casting
Producer
Campaign development
Social media strategy
DAGNE DOVER
FW24 Collection
For the FW24 launch, we introduced Neo Nostalgia, where new limited-edition styles met moodier, fall-forward tones. Think Matcha and Spice, Moonlight and Khaki. The Nora Shoulder Bag, corded strap, and soon-to-be cult-favorite Dagne keychains were immediate best sellers. This launch included an IRL influencer event in Chicago, with 30+ guests for a seated dinner in Chicago.
Social media strategy
Influencer partnerships
Brand partnerships
Influencer event production
Campaign development
Photo + video producer
Top-down video director + set designer
Casting
Dagne Dover
SS24 Collection
For SS24 Beach Club, we tapped into the magic of summer vacation.
A campaign infused with hand-painted hibiscus, sun-bleached textures, and fresh spins on classic core silhouettes. A warm, salty air escape brought to life across every touchpoint.
Social media strategy
Influencer partnerships
Brand partnerships
Campaign development
Photo + video producer
Top-down video director + set designer
Casting
